"Beauty and grace are performed whether or not we will or sense them. The least we can do is try to be there."
- Annie Dillard
TIPS FOR FUNDRAISING
SUCCESS
In the best-selling Exchange publication, The Art of Leadership: Managing
Early Childhood Organizations, Roger Neugebauer shares these fundraising
success stories from center directors...
* Make sure it's time efficient. People's time is a valuable resource
and should not be squandered on fundraising projects that generate a small return
on time invested . . .
* Sell what people already plan to buy. It is easier to sell someone
something they already intend to buy than to create an interest . . .
* Build on your strengths. When thinking of a fundraising idea,
you should think first about sticking to your knitting. Think of a project
where you can use the skills and experience your organization already possesses
. . .
* Make it unique to your organization. To make an appropriate and
memorable fundraiser, tie the project into a unique feature of your organization
. . .
* Capture the PR value of your fundraiser. Fundraising projects
can increase the visibility of your organization in addition to generating funds.
In the long run, the heightened recognition from a fundraiser may be of
more value than the funds raised . . .
To check out Art of Leadership, click here.
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