ExchangeEveryDay Past Issues

• Your task:  to make prospects confident in you.
• Your secret weapon:  commitment to your plan.
• Your marketing: an assortment of at least 20 weapons.
• Your format:  the spirit of consistency.
• Your operation:  convenient for customers.
• Your message:  one that leaves readers in amazement.
• Your chore:  measurement of who your customers are and how they heard of you.
• Your relationship with customers:  one of involvement with them.
• Your never-ending task:  to augment your marketing arsenal, understanding, and prowess, leaving your competitors shuddering at the very mention of your name.

CORRECTION:  In my hurry to complete the ExchangeEveryDay for November 5, I unintentionally failed to provide full credit for a conflict resolution strategy cited in Ann Epstein's book, The Intentional Teacher.  The author of the strategy cited is Betsy Evans -- you can learn more about Evan's work and ideas at Kids And Conflict.

This volume of Exchange Essentials includes 8 selected Exchange articles, in pdf format, focusing on the strategies for promoting your program:

• Listening to Parents Translates into More Referrals
• Community-Building in the 21st Century: Social Media and Digital Marketing
  
• Five Ways to Economy-Proof Your Enrollment
  
• Creating a Video Tour to Market Your Center
  
• Enrollment-Building Ideas from Exchange Readers
• And 8 More!

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