Secrets of Guerrilla Marketing

11/20/2012

Secrets of Guerrilla Marketing

The most practical thing we can achieve in our teaching is insight into what is happening inside us as we teach.
Parker Palmer

When we started Exchange, one of our bibles was Guerilla Marketing by Conrad Levinson. Now, decades later, Levinson has an updated version (Boston: Houghton Mifflin, 2007) taking into account the tools of this digital age. Here are some of the secrets he shares:

Your task: to make prospects confident in you.
Your secret weapon: commitment to your plan.
Your marketing: an assortment of at least 20 weapons.
Your format: the spirit of consistency.
Your operation: convenient for customers.
Your message: one that leaves readers in amazement.
Your chore: measurement of who your customers are and how they heard of you.
Your relationship with customers: one of involvement with them.
Your never-ending task: to augment your marketing arsenal, understanding, and prowess, leaving your competitors shuddering at the very mention of your name.

CORRECTION: In my hurry to complete the ExchangeEveryDay for November 5, I unintentionally failed to provide full credit for a conflict resolution strategy cited in Ann Epstein's book, The Intentional Teacher. The author of the strategy cited is Betsy Evans -- you can learn more about Evan's work and ideas at Kids And Conflict.

Engage Parents as Partners & Extend the Classroom Home - KidOrangeTech.net

Your specialists in buying and selling child care centers - Strategic Solutions Group Advisors

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