Shop by Topic
Shop by Product
ExchangeEveryDay Past Issues
<< Previous Issue
| View Past Issues | | Next Issue >> 
Recipe for Marketing Success
January 20, 2011
I dream. Sometimes I think that’s the only right thing to do.
-Haruki Murakami, Japanese author
-Haruki Murakami, Japanese author
The newest resource in the Exchange Bookstore, MarketMate by Julie Wassom, includes this recipe for marketing success:
Preheat operating management ovens to Marketing Mindset
Grease and dust your Situation/Opportunity
Then measure carefully:
1 part healthy Image
3 salt-free Target Markets
1 full cup of Competitive Information
Stir until well blended.
Add a full measure of premium brand Message Development
Combine all ingredients into a Communications Plan
Sift together into a frothy Marketing Mix:
Pinch Advertising
Hearty dash Public Relations
Shake or two of Community Involvement
Good measure of Customer Relations
Add to other ingredients and mix until well-defined.
Bake in prepared market container until toothpick Tests clean.
Remove, let cool, then Test again and again.
Frost with Good Results.
Serve with garnish of Positioning and Presentation; savor with Time; preserve what works in a sauce of Enrollment Success.
It’s delicious marketing — make it your piece of cake!!
MarketMate is a collection of essential child care marketing tools designed to help you maximize inquiry conversions and market your center's image to key target audiences. This updated edition includes downloadable forms on one CD that make it easy for you to apply these systems to your early care and education business. Included are... - Enrollment inquiry prospect profile
- Marketing action plan
- Conversion chart for inquiries to tours to enrollments
- Inquiry source tracking log
- Twelve-month community marketing calendar... and much more!
ExchangeEveryDay
Delivered five days a week containing news, success stories, solutions, trend reports, and much more.
What is ExchangeEveryDay?
ExchangeEveryDay is the official electronic newsletter for Exchange Press. It is delivered five days a week containing news stories, success stories, solutions, trend reports, and much more.
• Online play-based assessment & curriculum for infants, toddlers, and preschoolers.
• Variety — choose from 3,200 activities
• Aligned to all state early learning standards
• Easy to use with accountability
• FREE TRIAL
Jonti-Craft has released another CD full of new ideas, but this time it’s on Dramatic Play! Click the link to get your FREE copy today.
Post a Comment