To subscribe to ExchangeEveryDay, a free daily e-newsletter, go to www.ccie.com/eed
|
The newest resource in the Exchange Bookstore, MarketMate by Julie Wassom, includes this recipe for marketing success:
Preheat operating management ovens to Marketing Mindset
Grease and dust your Situation/Opportunity
Then measure carefully:
1 part healthy Image
3 salt-free Target Markets
1 full cup of Competitive Information
Stir until well blended.
Add a full measure of premium brand Message Development
Combine all ingredients into a Communications Plan
Sift together into a frothy Marketing Mix:
Pinch Advertising
Hearty dash Public Relations
Shake or two of Community Involvement
Good measure of Customer Relations
Add to other ingredients and mix until well-defined.
Bake in prepared market container until toothpick Tests clean.
Remove, let cool, then Test again and again.
Frost with Good Results.
Serve with garnish of Positioning and Presentation; savor with Time; preserve what works in a sauce of Enrollment Success.
It’s delicious marketing — make it your piece of cake!!
For more information about Exchange's magazine, books, and other products pertaining to ECE, go to www.ccie.com.
|
© 2005 Child Care Information Exchange - All Rights Reserved | Contact Us | Return to Site