| loving, nurturing staff |
 42% |
| word of mouth recommendation |
26% |
| low cost |
19% |
| academic program |
18% |
| well trained staff |
15% |
| convenient location |
14% |
| safe environment |
13% |
| low child/staff ratios |
12% |
| available openings |
8% |
| High Quality Child care |
7% |
| days and length of time classes offered |
7% |
| accreditation |
6% |
| clean environment |
5% |
| general convenience |
5% |
| developmental play based environmental focus |
4% |
| faith based |
4% |
| cost |
3% |
| location |
2% |
| classroom well equipped |
2% |
| on site at work |
2% |
| acceptance of state subsidies |
2% |
| diverse economic and ethnic population enrolled |
1% |
| well-designed building |
1% |
| Reggio inspired |
0% |
| illness |
0% |
| openings |
0% |
| planned activities |
0% |
| books and educational toys |
0% |