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Writing in an article that appears in the Exchange Art of Leadership series, Julie Wassom quotes an internet marketing expert, Anita Larson, as saying:

"A great way to pre-qualify potential clients who visit your website is to add a FAQ or Choosing The Best Care For Your Family page. This will help fine-tune the types of prospects who will contact you about your Center and services. To develop your own FAQ page, think of the top questions your ideal customers ask you. Browse your emails for the most commonly asked questions and your responses. When people are shopping for child care, either on or offline, the FAQ can help draw them to you."

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