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Developing the IT Factor
March 4, 2016
Stuff your eyes with wonder, live as if you’d drop dead in ten seconds. See the world. It’s more fantastic than any dream made or paid for in factories.
-Ray Bradbury
-Ray Bradbury
In the International Child Resource Institute's thinkpiece, "Why Early Childhood Programs Succeed, Why They Fail," Ken Jaffe proposes that centers needed to develop the "It" factor:
"Every program, no matter what its size or breadth, wishes to assure that it will be full for each new year with a waiting list.... Further, each program wishes that its program will be seen in its town, city, region, or state as the top program in the area. The 'it' factor will only be gained if a groundswell of parents who are highly engaged in the program begin to naturally spread the word that this program is the best in the area. No amount of publicity, whether paid or unpaid, will do the trick. It is only those who are the potential clients of the program who will create that cache that leads the program from success to greater success. Those programs that have the 'it' factor will not need to carry out any paid advertising. On the first day of enrollment and at any open house for those enrollments, the 'it' factor programs will have a line stretching down the street waiting to come in to compete for the few open spaces for the following year. Our own programs are now harder to gain admission to than the University of California down the street."
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Comments (1)
Displaying 1 CommentSonoma County Office of Education
Santa Rosa, California, United States
This is an especially important article that clearly describes what every ECE program should consider in order to grow and stay open in their communities. Many preschool center teachers' are worried with the new TK programs being offered to parents that they will be out of a job and centers will eventually close. These professionals know the importance of having teachers who are experienced and love working with these very young learners closely and individually at times. However, they often lack the guidance and confidence on what it is they need to do to stay open. I especially loved the part in this article that parents need to be a big part of the decision and vision making for the programs. Too often, parents in these programs do not know their role and are not engaged in their children’s education. They need to be encouraged to advocate for these early learning programs. Parents need to be included on what children are learning at preschool and know how to support their education at home. In addition, teachers and agency leaders need to understand the communities they work in and absolutely fill in the gaps to support their children's learning to equip them with 21st century skills that they will need when they grow up and become a part of our economy.
In closing, I read the Exchange every time I receive it and go to the links provided and share it with my professional community directors, teachers and parents.
Thank you for keeping me current worldwide!
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