"A new Chinese ad campaign illustrates the way smartphones can affect family life and relationship," reports The Huffington Post "Titled 'Phone Wall," the campaign by Ogilvy & Mather China is a literal representation of the barriers to human relationships that screen addiction creates."
Juggi Ramakrishnan, Executive Creative Director of Ogilvy & Mather Shanghai, told The Huffington Post, "We want people to see [these ads] and rethink their relationships with others and their phone in a different light. This is a definite pressure point that Chinese society is facing on its path of rapid development."
"This pervasiveness has the potential to be especially detrimental to families with kids," says Ramakrishnan. "There is an alarming trend of parents ignoring their children of all ages, paying more attention to their phones and tablets than their immediate surroundings. Consequently, children may feel they aren't getting the attention they need.... Addiction to mobile devices can put a strain on romantic relationships as well, as partners may become less responsive to each other's feelings and have fewer meaningful interactions."
Early childhood educators are responsible for the health and safety of the children they care for. From preventing harm from known safety risks to promoting children's medical, nutritional, oral, and mental health, educators and program directors act as children's daily protection and support. This easy-to-use manual provides educators with the information they need to ensure that the children in their care are safe, while they learn the best practices to stay healthy for life. With suggestions, ideas, activities, and ways to involve families at home, Preschool Health and Safety Matters covers topics such as hygiene, injury prevention, mental health, diversity, nutrition, and safety.
Comments (1)
Displaying 1 CommentPennsylvania, United States
Real human interaction, that's what children need, desire, and deserve! Even technology in preschool is just not necessary, the whole rest of their lives they will be glued to devices. This is a great ad campaign.
Post a Comment