In A Whack on the Side of the Head, Roger von Oech recommends having staff members make up a metaphor that describes their organization. He observes, "I find that the metaphors this exercise produces give me a lot of insight into the nature and morale of each company." Here are some examples he offers:
Over the years, "A Whack on The Side of The Head" has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world. This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.
This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in ANY field.
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