An article, "Thanks for Giving," in Psychology Today offered this insight on fundraising:
"A couple of past studies on charitable giving have shown that people are more likely to donate (and give greater amounts of money on average) for a good cause if they receive a small unconditional gift when the donation is being solicited. For example, [researchers] collaborated with a charitable organization and sent thousands of solicitation letters to potential donors. One-third of the letters contained no gift, while the remaining letters contained a small gift (one postcard plus envelope) or larger gift (four postcards with four envelopes). The relative frequency of donations was 17 percent higher when a small gift was included and 75 percent higher when people received a large gift.
"The core explanation for this finding is simple: receiving a gift creates feelings of reciprocity. What goes around comes around. I’ll scratch your back if you scratch mine. It’s human nature."
Not Just Small Change: Fund Development for Early Childhood Programs is a fundraising guide written specifically for early childhood programs by a veteran early childhood fundraiser, Roberta Bergman. The practical resource provides advice on...
Sale ends August 6, 2015 at 11:59 pm PDT.
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