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February 23, 2012
How many cares one loses when one decides not to be something, but to be someone.
-Coco Chanel
"To drive creativity, add some conformity," urges Ella Miron-Spektor in her article by that name in Harvard Business Review (March 2012). Based on studies of 41 industrial "radical-innovation" teams, Miron-Spektor concluded that teams with a variety of cognitive types produce higher levels of innovation. She observes that 50% of all people have a mix of thought patterns, so every team will have a number of these "more-general thinkers". But the most innovate teams will have this balance of more specialized thinkers...
Creatives (should comprise 20 - 30% of the team) are "the source of radical-innovation ideas, but they're not always attentive to usefulness, may initiate conflict, and don't care much about rules."
Detail-Oriented People (up to 10%) may "strengthen functions such as budgetary control, but they're skittish about taking risks."
Conformists (10 - 20%) support the creatives, boosting cooperation and improving a team's confidence.
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Comments (2)
Displaying All 2 CommentsUnited States
This seems like a good balance. But all must respect what each personality brings and the innovator and the detail oriented will have the hardest time seeing the opposite perspectives. Maybe it is the duty of the conformist to facilitate or balance these two perspectives.
Macky and michael
Cambridge, MA, United States
now if only we all came with labels.
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