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In Buzzmarketing: Get People to Talk about Your Stuff, Mark Hughes stressed the value of word-of-mouth marketing...

"Can you reach far more people with a TV ad than with word-of-mouth marketing? If you call impressions meaningful, yes. If you're talking about consumer connection — people who actually pay attention to you — not in a million years.

"Word of mouth marketing isn't about you and your brand. It's about them — the people who will start the conversation for you. You have to be a buzz giver — creating a ready-made story to make them the center of interest."

Hughes suggests that to take advantage of the power of word-of-mouth, you can't just sit back and hope it happens. You can prime the pump by giving your parents stories that they can share — great stories about something their child said or did; funny stories about that field trip to the zoo; success stories of a child who was helped at your center. These stories will give parents something to talk to their friends.

And, let parents know how important word-of-mouth is to the success of your program — tell them that if they value your program, that the best thing they can do to help is to spread the word.

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Exchange has packaged six of its practical management resources into a single “Center Manager’s Tool Kit” and is offering the entire set at a 33% discount — separately these resources would cost $175, but we are offering the entire Tool Kit for only $112. Resources in the kit include:

• The Art of Leadership: Managing Early Childhood Organizations
• Managing Money: A Center Director’s Guidebook
• Beginnings Workshops Book #8 - Professionalism
• 250 Management Success Stories from Child Care Directors
• Developing Capable, Creative Teachers CD Book
• Leading People in Early Childhood Settings CD Book

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