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Suddenly, you’re speechless. In the midst of carrying on a good telephone inquiry, conversation, or center visit, your prospective parent says, “It sounds wonderful, but it’s so expensive.” What do you say to confidently and constructively address this and other parent objections?

Nothing can stop you faster in an enrollment interview than an objection to which you have no good response. Understanding why parents object can help you feel more at ease in answering their concerns, and knowing what to say can give you a good chance at overcoming the objection and securing the visit or enrollment.

What is an easy way to overcome a parent objection and still convert a call to a scheduled visit or a center visit to the enrollment?

To learn more, go to the new Marketing Exchange feature on our web site at http://mail.ccie.com/go/eed/1053.

Here you can view the full tip sheet “The Easy Way to Handle Enrollment Objections.” This tip sheet was prepared for Exchange by marketing guru Julie Wassom and is one of her monthly marketing features for Exchange.

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