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You already know your teachers have an impact on the quality of your program.  But do they make any difference in the image prospects and existing customers have of your center or program?  Can they affect whether or not you secure an enrollment?  Do they have any significant impact on customer retention?  A resounding YES to all of the above!

HUGE is the impact your staff has on your success at marketing your center, securing enrollment, and retaining satisfied customers.  However, most staff see marketing and enrollment building as the director’s job.  So how can you get your staff more involved in marketing your center and building enrollment?

As a manager of your early care and education program, the practice of three techniques can help you create staff partners who become part of a team that works together to communicate the image you want and convert and retain more enrollment.

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