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BELLYBAND
The maximum Bellyband size for wraparound on Exchange magazine is 5.5" tall x 18.5" wide. The Bellyband wraparound (magazine 8.25" wide) leaves 1.75" overlap for the glue or tape.
The Bellyband stock should be a minimum 80# text weight or greater.
The Bellyband rate is $275.00/M.
The U.S. Postal Service recommends (but does not require) that magazines with bellybands should be inserted into a polybag to assure that the recipient will get the bellyband intact. The additional cost to polybag the magazine is $220.00/M.
Tip-In Insert
Price to Insert:
- Full run: $95/M
- Partial run: $100/M
- Bindery charge: $150
Requirements:
Any design format is acceptable as long as the insert outside dimension is NOT larger than 8" wide x 10.25" tall. Insert cost is based on the weight of the piece, not the size.
If a self-mailer is to be used, no indicia (postal return) is permitted on the outside. Inserts must comply with USPS requirements.
Inserts are secured into the magazine with a bead of glue that will run the length of the spine. Inserts must comply with strict USPS requirements.
Catalog insert is limited to 24 pages. Please consult your Exchange representative before preparing an insert.
Mailing fees:
If the insert is maximum size or smaller, AND the weight is 1.5 oz or LESS: 19 cents per piece.
If the insert weighs GREATER THAN 1.5 oz., but LESS THAN 3.3 oz.: 23 cents per piece.
If your insert weighs MORE than 3.3 oz., the rate will vary from 23.2 cents each to 39.9 cents each plus 72.5 cents per pound.
Polybag Outsert
Price to Polybag:
- $220/1,000 – Full or partial runs (partial runs by state only).
Mailing Fees:
If the catalog is the same size as the magazine (8.25” wide x 10.75” tall) or smaller, AND the weight is 3.3 oz. or less: The outsert will be mailed at a “RIDE ALONG RATE” of 34 cents per piece.
Example:
A 24-page catalog, same size as the magazine, printed on 80# text stock weighing 3.3 oz. or less.
If the catalog is LARGER than the magazine but weighs LESS than 3.3 oz: 40 cents per piece.
If the catalog is larger than the magazine and weighs MORE than 3.3 oz.: The outsert will be mailed at a “POUND AND PIECE RATE”. Please contact your representative for an exact quote.
For an exact price quote, please provide a sample of the catalog/marketing materials. Call Paul Axtell at (206) 328-2196 for more information.