Connecting with Employer and Employee Donors

“When donors connect with your mission, the likelihood of future gifts increases because they feel like a part of the solution. Inspiring optimism that the donor can effect change — make a real difference — is a very strong incentive to give!” writes Dawn Marie Barhyte in the Exchange Essentials, “The Business of ECE Finance.”

Offering ways for companies to interest and engage their employees in supporting your program helps both the company and its employees feel inspired and more connected with your work. Fundraising advisor Kristine Ensor offers these possibilities:

Volunteer days – Invite companies to build their own team spirit by spending time on a project for your program. While this may take work to set up, it builds a sense of partnership and connection for both the company and its employees.

Volunteer grants – Ask your current volunteers if their employers will match their volunteer time with a donation, expanding the volunteer’s impact.

Employee giving – Find out which companies allow and invite their employees to designate your organization for an automatic donation deducted from their paychecks.

Matching gifts – Likewise, invite your individual donors to ask if their employers will match their individual donations, doubling their impact.

Whether you engage individual or corporate donors or both, be sure to keep them engaged with impact stories and personal messages of gratitude.

For more information about Exchange's magazine, books, and other products pertaining to ECE, go to www.ccie.com.

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