What's In A Name?

01/28/2004

"It isn't the great big pleasures that count the most; it's making a great deal out of the little ones." - Jean Webster, Daddy-Long-Legs

WHAT'S IN A NAME

Does the name of an early childhood program really matter? Do the names "Hippety Hop Child Care Center" and "Des Moines Early Learning Center" convey different messages to parents who are looking for a place their child . . . to staff who work in these centers . . . to potential funders?

We will be exploring these issues in an upcoming article in Child Care Information Exchange. To help us with our research for this article, and to give you an idea of the range of names currently in use, we invite you to participate in our latest Exchange Insta-Poll on unique names of centers by going to:

http://mail.ccie.com/go/eed/0103

For more information about Exchange's magazine, books, and other products pertaining to ECE, go to www.ccie.com.