Staff as Marketing Partners

09/18/2003

"To keep a lamp burning we have to keep putting oil in it." - Mother Teresa

STAFF AS MARKETING PARTNERS

In the March, 1992 issue of Child Care Information Exchange, Julie Wassom gives advice on "Making Your Staff Your Marketing Partners." In this article, she suggests . . .

"A good marketing incentive for staff might be to launch a referral program that goes like this: Each staff member is given business cards and encouraged to give them out to anyone in the community who they think may be a good prospect for your center. The staff tells those prospects to be sure to give the business card to you, the director, when they visit the school. Your staff member knows that once you have received five business cards with her name on it from inquiring prospects, she will receive a special reward. These rewards might be lunch with you, a gift certificate, money, or some other prize that is of value to the staff member."

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