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"Any leader who wishes to be effective must acknowledge, and attempt to deal realistically with, the enduring features of leadership," observes Howard Gardner in Leading Minds: An Analysis of Leadership. "While leaders will differ from one another in the extent of their ambition, the size of their audiences, and the uniqueness of their message, all of them must confront the six enduring features:"
"A leader is likely to achieve success only if she can construct and convincingly communicate a clear and persuasive story; appreciate the nature of the audience(s), including its changeable features; invest her own (or channel others') energy in the building and maintenance of an organization; embody in her own life the principal contours of the story; either provide direct leadership or find a way to achieve influence through indirect means; and, finally, find a way to understand and make use of, without being overwhelmed by, increasingly technical expertise."
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