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The New York Times Magazine article "How to Move a Mind," cites the research of Timothy Wilson, a psychology professor at the University of Virginia to show that stories are an effective way to change people's thinking and behavior:
"Stories are more powerful than data, Wilson says, because they allow individuals to identify emotionally with ideas and people they might otherwise see as 'outsiders.' Wilson says that researchers speculate that children who grew up seeing friendly gay people on TV will be more likely to support gay marriage as adults, regardless of other political affiliations and religious beliefs. Once you care about a character, Wilson says, you can find a way to fit them into your identity."
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