Listening to Parents

In her Exchange article, "Listening to Parents Translates into More Referrals," Jo Kirchner observes...

"Today’s child care and early education landscape has vastly changed from a few years ago; parents have more choices and they are better informed.  More than ever before, it is important to hear what parents tell you they are searching for and to act on the specific information provided.  When it comes to finding the right provider for their children, parents listen and learn from other parents.  Word of mouth is considered to be one of the most trusted resources for parents in the decision-making process when selecting child care.  It pays to listen!

"...Few people could have anticipated the rising unemployment rates in communities across the nation in the past few years, or the resulting impact on school enrollments.  The economic challenges have reminded everyone of what’s really important: to make a valued difference in the lives of children and their families
each day.  One of the basic tenets in serving parents is a dedication to establishing trusted relationships with parents and to partner with them in providing a strong foundation for their children’s future success in learning and in life."

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