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The Exchange "web exclusive" article in the May/June 2012 issue, "Keys to Success in Raising Funds," highlights the importance of having a specific goal in your fundraising efforts...
"Centers have found it beneficial to set a target amount to be raised each year. Having a financial goal helps planners to gauge the magnitude of the effort required, and to decide on the type of activities which are appropriate.
"A center needing to raise $500 would not establish a thrift shop, nor would one requiring $6,000 schedule a bake sale. Having a specific dollar goal is more likely to instill confidence in potential donors that the center knows what it's about. Once the goal is set, it can also help focus volunteers' efforts if they are kept informed about the progress toward that goal. Some centers even post a chart at the center, much like the thermometer of United Way, which shows volunteers how close they are to accomplishing the goal."
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