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"You cannot fill your belly by painting pictures of bread."
–Chinese proverb
THE FRUITLESS FUNDRAISER
An insight from Exchange's popular text, The Art of Leadership: Managing
Early Childhood Organizations on money management pitfalls:
"A center pours considerable time and energy into a fundraising project
which generates only limited funds. For example. a local nursery school
sponsors a fair every year. One year the school netted $725 after expenses.
To earn this amount, parents and staff donated over $100 in cash and 500
hours in labor. If, instead, each parent had donated only $7, the center
would have raised as much money with no effort.
"Before engaging in any fundraising project, a center should perform a
cost-benefit analysis. First, estimate the maximum amount of money the project
could yield after expenses. Then, estimate the number of staff and volunteer
hours required to carry out the project. Finally, divide the dollars by
the hours. If the result is less than $10 per hour, the project is probably
not worth the effort. From $10-25 per hour, it is of marginal value. Above
$25 per hour, it is clearly worthwhile. Really successful fundraisers
have been known to yield over $100 per hour."
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