Brainwriting

"Group free-for-alls can stifle creativity," observes Peter Heslin of Southern Methodist University in Psychology Today (February 2010).  Instead of conventional brainstorming, he recommends a technique called "brainwriting" to generate creative ideas:

• Write — Everyone sits at a table with different color pen and a piece of paper.  Each person writes an idea and passes their paper to the right.
• React — Read the ideas on the page you receive, then add your own ideas, perhaps feeding off the others.
• Review — When a page has about five ideas on it, retire it to the center of the table.  When all pages are done, everyone starts considering all the ideas.
• Select — Everyone makes a list of their favorite ideas, and the most popular are recorded.

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