Research to Support Your Fundraising Efforts

"We strain hardest for things which are almost but not quite within our reach."
–Frederick W. Faber

RESEARCH TO SUPPORT YOUR FUNDRAISING EFFORTS

When you are attempting to raise money from a company that has never engaged in charitable giving, research reported in The Nonprofit Board Report (February 2003) may provide you with some useful ammunition. The study by Wirthlin Worldwide shows that "good corporate citizenship" -- which includes charitable giving -- brings tangible business results. Wirthlin surveyed public and business executives and found that 91% agreed that being a good corporate citizen may cost the company in the short run, but it'll be paid back later with a better reputation and more customers. Also, 82% of those polled said an organization's reputation would have some influence on whether they would invest in it.

For more details on this research, go to http://www.wirthlin.com/pdf/TWR0201.pdf

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