The Female Economy

09/23/2009

Of course children benefit from positive feedback. But praise and rewards are not the only methods of reinforcement. More emphasis should be placed on appreciation-reinforcement related explicitly and directly to the content of the child's interest and efforts.
Lilian G. Katz

"Women now drive the world economy.... As a market, women represent a bigger opportunity than China and India combined." Thus observe Michael Silversteinn and Kate Sayre in their Harvard Business Review article, "The Female Economy" (September 2009; hbr.org). Yet the authors argue that companies do a poor job of recognizing and meeting the needs of women. They reported on the results of a survey of 12,000 women in 40 geographies that found...

"Women feel vastly underserved. Despite the remarkable strides in market power and social position that they have made in the past century, they still appear to be undervalued in the marketplace and underestimated in the workplace. They have too many demands on their time and constantly juggle conflicting priorities — work, home, and family. Few companies have responded to their need for time-saving solutions or for products and services design specifically for them."

Your Projections for the Child Care Economy

Exchange wants to keep its finger on the pulse of the child care economy. Please participate in this week's Exchange Insta-Poll and tell us what you project to the child care economy in your community in the upcoming six months.

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