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How do businesses gain an advantage in tough economic times?
Promote more women.
That's the conclusion of research by Pepperdine researchers. In Utne Reader (July 2009) these researchers reported that "the correlation between high-level female executives and business success has been constant and revealing." In 2008 their research found that "U.S. companies ranked most desirable for female MBAs outperformed their industry peers in every way."
The researchers observed... "Firms exhibit higher profitability when their top executives make smart decisions. One of the smart decisions those executives consistently made at successful Fortune 500 firms are to include women in the executive suite — so that regardless of gender, the best brains are available to continue making smart, and profitable, decisions."
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