Child Care: A $55 Billion Market

02/01/2008

Child Care: A $55 Billion Market

Peace cannot be kept by force; it can only be achieved by understanding.
Albert Einstein

Mike Wilson of the Wilson Marketing Group estimates that today the "under age five portion of institutionalized child care in the United States is a $55 billion market." In his report, "2008 Pre-K Market Forecast", Wilson observes...

"The largest portion of this market is private center-based child care. This year 5.4 million children will attend center-based care and account for $42 billion or 76 percent of the market. The remaining market size is comprised of Head Start ($6.7 billion) and public and private school-based pre-k ($6.4 billion)."

In analyzing the increasing role of state pre-k programs, Wilson notes...

"The number of schools with pre-k has increased steadily, growing from 27,000 in 2000 to 40,000 in 2008 — a 48 percent increase. Like Head Start, these programs mainly serve four year olds.... School systems are also outsourcing their pre-k programs to private centers. The number of private child care centers receiving public pre-k funding has increased from 5,131 to 6,268 (22 percent) in the past year."

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