Making Your Website a Better Marketing Tool

09/14/2005

Making Your Website a Better Marketing Tool

Just to be alive is a grand thing.
Agatha Christie

They log on and click. That’s how more and more of today’s enrollment prospects are researching early care and education. Industry research has shown that the majority of users go online more for information than entertainment. This includes parents using the Internet to help them select centers they will call or visit with enrollment in mind.

So how do you drive even more traffic to your website? And once visitors are there, how can your site be more effective at helping you generate inquiry calls and center enrollment visits?

To learn the answer, go to the new Marketing Exchange feature on our website - Click Here!

Here you can view the full tip sheet “Making Your Website a Better Marketing Tool.” This tip sheet was prepared for Exchange by marketing guru Julie Wassom and is one of her monthly marketing features for Exchange. You will also be invited to submit your ideas on how you are building enrollment despite a competitive environment around your early childhood program.

For more information about Exchange's magazine, books, and other products pertaining to ECE, go to www.ccie.com.