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Art of Leadership: Promoting Early Childhood Services

ITEM #: 4000704
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This comprehensive hands-on series of books examines every aspect of effective center management from A to Z. Offering the best advice and thinking from recognized experts on program administration, these books are designed to be comprehensive, hands-on training texts as well as ongoing reference tools for center administrators. The ideas presented are practical; the strategies are proven to work.

Professionals working in early childhood organizations need to continually improve their skills and broaden their perspectives. Promoting Early Childhood Services offers practical advice from leading experts in our field on economics, advocating for children and families and promoting your program. 124 pgs.

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Table of Contents


  • Standing Up and Being Heard by Roger Neugebauer

Chapter 1: The Economics of Early Care and Education

  • Prolonged Financial Malnutrition by George Philipp
  • Creating Political Will: Reframing Our Position on the Value of ECE by Sherry M. Cleary
  • Worthy Work with Continued Unlivable Wages by Margie Carter
  • ECE Meets Economics: The Changing World of Early Education and Care by Gwen Morgan and Suzanne Helburn
  • The Iron Triangle: A Simple Formula for Finance Policy in ECE Programs by Louise Stoney
  • The True Cost of Quality in Early Care and Education Programs by Billie Young
  • Four Good Reasons Why ECE is Not Just Important, but Essential by Anne W. Mitchell

Chapter 2: Advocating for Children and Families

  • Public Policy and You by Eric Karolak
  • Government Relations: It’s Not Rocket Science by Mike Radway
  • Mentoring Advocates in the Context of Early Childhood Education by Sessy I. Nyman
  • Cutting Through the Red Tape: Strategies for Dealing with Bureaucrats by Roger Neugebauer
  • How to Take a Meeting with Policy Makers by Jeffrey Capizzano and Molly Fishman
  • Getting Legislators Out of the Statehouse and Into Your Program by Eric Karolak
  • Engaging with School Districts by Chad Dunkley and Clare Sanford

Chapter 3: Promoting Your Program

  • Marketing: No Longer an Afterthought by Phyllis Kalifeh
  • Marketing Strategies that Work in Early Childhood Education by Bruce Schon and Roger Neugebauer
  • SCOPE is Marketing by Dennis Vicars
  • Five Smart Marketing Moves to Build Enrollment by Julie Wassom
  • Who Cares?: Eight Principles for Dealing with Customers by William H. Franklin
  • Retail 101: What Programs Can Learn from Retail Stores by Frances Carlson
  • The Lifetime Value of a Loyal Customer by Margaret Leitch Copeland and Susan Gimilaro
  • Courting the Media with Special Events by Karen Stephens
  • Dancing with an Octopus: The Graceful Art of Collaboration by Elizabeth Morgan Russell
  • Building Strong Bonds with Program Sponsors by Karen Stephens
  • Making Your Website an Effective Marketing Partner by Julie Wassom
  • Connect with Your Community: Reaching Your Program Goals by Kevin Carnes

ISBN: 978-0-942702-61-3