Article Link: http://exchangepress.com/article/what-sets-you-apart-marketing-your-child-care-business/5025986/
With all the options for child care in your area, and parents still working from home as we wait for the signal to return to office life, parents of prospective students need a reason to remember your center when deciding who to trust with their little ones. Help parents understand why they should choose you by leveraging your basic competitive advantages and a savvy, affordable marketing plan.
Highlighting Your Basic Competitive Advantages
Documenting your competitive edge and getting that information into the hands of your potential customers is an easy, low-cost marketing strategy that works. So, what makes your center stand out from the competition? Basic competitive advantages are the features that make your center and program unique, and if you want your child care business to have healthy enrollment year after year, you need to go beyond what other centers are saying.
To determine what makes you special, do some research on your competition—centers in your area that offer similar programming and are similar in size. You do not have to guess; visit their websites to see what they offer, or make a couple phone calls to ask questions about their facilities and staffing. After a little research, you will see where your ...