Article Link: http://exchangepress.com/article/tips-and-tools-for-creating-enewsletters/5017180/
Are you interested in getting the word out faster about your early childhood program while at the same time building a closer connection to the families you already serve? How about doing so at a fraction of the cost compared to traditional print publications? If your answer is yes, then an electronic newsletter is something to consider.An electronic newsletter, or “eNewsletter” for short, is a cost-effective informational publication typically distributed weekly or monthly using e-mail. If properly implemented, it can become an effective customer service tool, providing an opportunity to share information with children, parents, and families. It can also serve as a powerful marketing tool for increasing enrollment and delivering your message to a truly global audience instantly.
The decision to implement an eNewsletter is a big one. Although they are a relatively inexpensive communication device, you will still need to dedicate time to write the content, assemble the text and graphics, manage a distribution list, and track the results. Deciding to offer an eNewsletter should also fit within the framework of your program’s overall marketing and public relations strategy. More than likely, it will not replace other external communication tools you are already using.
Before diving into the specifics of developing ...