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The Good Business of Being Father-Friendly - Does Your Center Welcome Male Customers?

by Bruce Cunningham
September/October 2000
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Child care and car repair are different, of course, but a letter published in the Dear Abby advice column several years ago leads us to consider the similarities between them.


The writer of the letter was a single woman who complained about the service she received when she took her car to be repaired. The workers did not greet her in a friendly manner and assumed that she wouldn't know what was wrong with her car or what it would take to repair it. Even the magazines in the waiting room were of more interest to male customers. She concluded that women customers were totally ignored.

Then one day a new manager appeared at the car repair shop. He greeted her politely when she brought her car in, took the time to chat, offered a cup of coffee, and set out magazines that women enjoy. The writer intended to return to this car repair shop again because of the friendly service. Dear Abby responded that the new manager was obviously a smart business person and advised the writer to let others know about the friendly service at this car repair shop.

It is easy to see how car repair shops are more friendly ...

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