Article Link: http://exchangepress.com/article/the-center-will-sell-itself-.-.-.-and-other-child-care-marketing-myths/5009717/
Unnerving. A sharp, unexpected drop in enrollment is one of the most unnerving phenomenon in the child care business. With the changing job market, the uncertain economy, the increase in competition, and the rising expectations of parents, it is easier than ever to get caught in an enrollment void with your marketing guard down. So what do you do when you need enrollment fast, but your long-standing perceptions of how to best market your center don't work anymore?The good news is these marketing myths can be dispelled, shedding new light on your center's enrollment and profitability, and on your success as its manager. If, instead, you cling to any of the following beliefs, you may find your enrollment on an odyssey of its own.
No, it won't. When parents are asked the reasons why they chose a particular center, the first things they cite are not center appearance, cleanliness and safety, or the quality of the educational activities. Although the center does contribute significantly to a prospect's overall perception of your child care services, it is you and your staff who are most important in securing and retaining the enrollment. One survey of nearly 300 ...