Article Link: http://exchangepress.com/article/save-the-best-to-last/5010780/
You have done everything right to market your center and build enrollment. Your near capacity enrollment level is proof of that. It's time to relax your marketing efforts and conduct business as usual, right? Not so.The parents whose children are currently enrolled in your center are your most important asset and most cost-effective marketing resource. How they feel they are treated by you and your staff can cause them to become loyal customers, or drive them into the waiting arms of your competitors. Developing these parents into customers who are not just satisfied, but enthusiastic about your center, is an ongoing process I call relationship marketing.
Relationship marketing begins the moment you secure the enrollment. It is the last step in successful enrollment building. After parents have made the emotional decision to place their child in your care, they need to feel confident it was the right choice. They need to be able to trust that you will truly deliver the quality education and loving care and family services you said you would. They need to know they will be included in what happens at the center. They need to feel sure ...