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Retail 101

by Frances Carlson
March/April 2013
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Article Link: http://exchangepress.com/article/retail-101/5021028/

In my job as a college instructor, I help early childhood teachers plan and implement optimal learning environments for children. To help them focus on what children need in their environments, I ask students to tell me what it is about their favorite store that makes it their favorite: how it feels, how it’s organized, what the salespeople are like. I help them understand that children’s environments should allow them to feel the same joy and excitement. In reflecting on my students’ comments, as well as my own shopping experiences over the years, I’ve discovered ten tricks from the retail world that help guide us as we establish environments for our children:

Know your customers’ names and say them often, in a positive context. When I pay by check or credit card, cashiers often take advantage of my payment method to learn my name. When giving me my receipt, they will say, “Thank you, Ms. Carlson. Have a good day!” I use MY pharmacy for one specific reason, and it is not because their prices are lower. I use it because everyone who works there knows my name. As soon as I walk up to the counter, the pharmacist or one of ...

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