Article Link: http://exchangepress.com/article/i-to-we--3/5020284/
A common refrain among directors goes something like this: “I have to get that food order in now.” “I have to meet with Mrs. Miller about her bill.” “I have to meet with the pre-k teachers today.” “I have to get those marketing packets out today.” Is it any wonder that so many directors are stressed out and tired? Who could possibly do so much and expect to be effective?Many of us have a tendency to place a sense of urgency on everything and, too often, we believe we are the only one to do it all. This guarantees burn-out in the long-term and does nothing to promote staff growth and teamwork. For me there is no greater way to develop a team and eliminate the director’s ‘I’ syndrome than marketing.
Marketing is a big task, and ultimately the life blood of any school or center. It must be conducted internally on an ongoing, consistent basis to retain enrollment and externally to gain the few FTEs (full-time equivalents) in each program to ensure success beyond break-even. Unfortunately, directors are often so overwhelmed with everything they take on themselves, they allow marketing to slip through the cracks. Done alone, marketing can be ...