Article Link: http://exchangepress.com/article/child-care-lead-management-software-what-it-is-and-why-you-need-it/5026175/
Attracting new families is a key part of operating a successful child care business. To do that well, you need to know how effective you are at enrolling families who show an interest in your center. That is where lead management software can help. By using lead management and analysis software to track how well your center is at converting prospective customers, also known as leads, you can consistently boost your program’s enrollment.
What Is Lead Management?
A lead, or sales lead, is a person or organization interested in your product or service who, with good nurturing, may become a client. Think of a lead as a parent who calls your center seeking information. It is vital to growing your business that you manage the pre-registration process to track families from first inquiry to enrollment. This is not as simple as jotting down names, phone numbers, and emails. You need to understand the process. For child care centers, that means using the “enrollment pipeline,” which tracks parents’ progress from first contact to enrollment.
One way this type of software can help is by showing you the percentage of leads that convert from being interested in your center, to touring it, to ultimately enrolling. It ...