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12 Reasons People Love to Work for You
December 27, 2022
You can look at anyone and say: You are a part of me I don’t yet know. From there, we begin to transform the world around us, and inside us.
-Valerie Kaur, lawyer, filmmaker and civil rights leader

In the 1991 article, "12 Reasons People Love to Work for You," Exchange Press co-founder Roger Neugebauer wrote, "I’ve been keeping my eye on the directors of centers where teacher turnover is low, trying to figure out what they are doing right. Based on these observations, here are 12 practices you can implement to motivate people to stay — 12 reasons people will love to work for you."

  1. You believe in people from day one.
  2. You build on people’s strengths.
  3. You provide people with feedback.
  4. You view people’s welfare as a high priority.
  5. You build team spirit.
  6. You inspire commitment.
  7. You set high standards.
  8. You remove obstacles to people’s success.
  9. You encourage people to take risks.
  10. You make working fun.
  11. You cultivate professional pride.
  12. You help people see results.


Do these still hold true for you today? What else do you do to foster motivation and commitment in your team? What qualities and actions do you love to see in your leaders? Please share in the comments!

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